Straight talk, no fluff

The ToolStay Guide.

Real answers to the questions small business owners actually ask about websites, hosting, Google and getting more enquiries. Written by people who build and run websites for a living.

Trades

How much does a website for an electrician actually cost?

Real UK prices from £200 to £2,000 and £29.99/month — what sparks actually need to get calls, not just likes.

Trades

How much does a website for a plumber actually cost?

Emergency-ready plumber sites — honest costs, what wins 7am calls, and why cheap templates lose them.

Trades

How much does a builder's website actually cost?

Builder and construction site costs in 2026 — and the case-study structure that wins extensions and loft jobs.

Getting Leads

Do I need a website if I use Checkatrade or MyBuilder? Honest answer

Rented leads vs owned enquiries — real costs, real trade-offs, and when to run both.

Shops & Salons

How much does a hair salon or barber website actually cost?

Salon and barber site pricing — including the booking-platform trap that costs 10% of every appointment.

Website Costs

Why a £2,000 website and a £29.99/month website are the same website

The truth about what you're really paying for, and why the upfront price tag is mostly fear and marketing.

Trades

What does a website for a roofer actually cost?

The real price ranges across the UK market, what they include, and where the money really goes.

The Industry

The one thing agencies don't tell you: that's where their real money is

Hosting and maintenance are where the web design industry quietly makes its margins. Here's the breakdown.

Getting Leads

How many enquiries does a tradesperson's website really bring in?

Honest numbers, not promises. What a realistic website looks like for roofers, electricians and plumbers.

The Problem

Why small businesses never update their website

It's not laziness. It's the way the industry sells websites as a one-time thing — and how that breaks everything.

SEO

What a website needs to rank on Google in 2026 (and what it doesn't)

Skip the SEO snake oil. The actual checklist that matters for local businesses this year.

Fresh guides are added regularly

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